Meet Michelle Roark – Voila Owner & Perfumer

OLYMPIC ATHLETE, CHEMICAL ENGINEER, ENTREPRENEUR,  SPEAKER

This never-say-never professional athlete, chemical engineer and entrepreneur has applied unwavering mental and physical strength to overcome setbacks, achieve goals and inspire. As a professional skier, she competed on the US Freestyle Ski Team for 16 years and was awarded numerous titles including Olympian, World Cup Champion, National Champion, World Champion Silver Medalist and many other podium finishes on the World Cup tour. Four years ago, she applied her Chemical Engineering education to launch Phinomenal LLC, an all-natural perfume and body products company rooted in the divine proportions of the number Phi. Michelle  started the journey as a figure skater, turned to skiing at age 16 when funds were thin, juggled numerous jobs to keep the Olympic dream alive in the early years, and rebuilt her skills after knee surgeries an unprecedented six times! In 2006 she won back-to-back World Cups securing her spot in the 2006 Torino Olympics. In the 2010 Vancouver Olympics, she earned freestyle pioneer status by executing a 720 in mogul competition, the most difficult aerial maneuver that a woman has attempted on World Cup. Michelle’s attitude in life is to live, love, be “phi-nomenal” and to surround herself with people who believe in the same. 

PHI-NOMENAL

When the economy took a downturn in 2006, Michelle and many other athletes lost their key sponsors. In an effort to continue to support her true passion for mogul skiing Michelle utilized her chemical engineering background to launch Phi-nomenal, an all natural perfume and body products company. Since the launch Phi-nomenal has grown into an established business appearing on NBC, CNN, MSNBC, FOX NEWS, and in the WSJ to name a few. In 2009, she opened her flagship store in Denver where she has expanded her services to include an extensive custom blending business.

SPARKLING ENERGY

Michelle’s high energy, charismatic and sparkling personality has inspired others in all she does. During competition in Vancouver, NBC commentators referred to Michelle as “pure happiness”. In her role as perfumer, she enjoys interacting with clients and redirects her energy to ensure satisfaction in her products and delivery. And, in her work with non-profit organizations, she uses her personal experiences of success and hardship to raise funds and give others the courage to pursue their dreams.