Phia fragrances were created to captivate and inspire with a subtle grace – designed to linger in the aura of your absence while becoming the unforgettable impression that you leave behind.

Designed by Michelle Roark, Phi-nomenal scents are a lush blend of all natural, authentic essences which evolve on the skin, changing over time and specifically in response to each person’s body chemistry. Phi-nomenal perfumes enable everyone to find a fragrance that uniquely embodies who they are or who they aspire to be.

Custom Perfume

Michelle’s gift of creating the perfect fragrance for the individual is unmatched. She begins with an in-depth consultation to discover the right blend of scents that would truly represent and inspire you.

After the consultation, Michelle uses her palate of precious oils to create a choice of three perfumes so that you may decide what most eloquently represents your individuality.

Call now to schedule your consultation: 303.292.2728

 

Creator of Phia Lab: Michelle Roark

Michelle Roark

World Cup Champion

2006 & 2010 Olympian

Chemical Engineer

Background

Michelle sought to find a perfume that would be an inspiring and empowering scent for her début in the 2006 Olympics. A self-proclaimed perfectionist, Michelle was disappointed with commercial perfumes. Utilizing her Chemical Engineering background, she invented an all natural carrier base – the perfect backdrop for nature’s finest essences. Which, by utilizing her mathematical knowledge of Phi, she precisely combined to create Phi-nomenal products (patent pending). The result – a divinely unique, all-natural, well-balanced product line designed to empower the human spirit.

Philoso”phi”

Perfection masterfully achieved through an entirely new patent pending application of Phi. Da Vinci and Mozart knew it…Egyptian pyramids demonstrate it…life on Earth depends on it.

Experience it for yourself!

Pure nature inside

Rare elements created by sun, soil and water. Found in fields, forests and oceans from the far corners of the world. Deliberately void of synthetic substances.

Return to the earth’s essences and the origin of perfume!

Michelle's Records

Michelle Roark

OLYMPICS/WORLDS
2007 Worlds - 15th in moguls. 2006 Olympics - 18th in moguls. 2005 Worlds - 13th in moguls, 17th in duals. 2003 Worlds - Silver medalist in moguls. 1999 Worlds - Tied for 9th in duals, 25th in moguls.